The JournoLink idea was sparked in 2014 by Father and Daughter duo, Peter Ibbetson and Gemma Guise, along with long-time friend and broadcast journalist Tet Kofi. A platform that would help businesses wanting to get media coverage by supporting them with when to send stories, who to, what their stories should look like, and then distributing their stories to relevant media and track who is looking at them. And at the same time help journalists, bloggers and broadcasters find businesses, and enable them to ask in real time, for their comments, quotes and spokespeople. JournoLink is a publicity software for press release distribution, online publication, access to media requests and press room. The platform is easy to use and offers support and learning resources for anyone who is new to PR. For press releases, JournoLink also offers copywriting services. Each press release gets published in BusinessNews.org for SEO and in the client's press room. JournoLink provides a set of analytics to show how the press release is performing, offering an affordable way for small businesses to plan their PR and get covered by the media.
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