Marketing Attribution Software
You're spending money across email, paid search, social media, and display ads, but when a customer converts, you're left guessing which touchpoint actually moved the needle. Marketing attribution software tracks every interaction a customer has with your brand across channels and devices, then assigns credit to the right marketing effort. Instead of assuming your last click deserves all the glory, you see the full customer journey that led to the sale, whether it took three email opens, a search ad, and a social retarget to close the deal. That clarity lets you reallocate budget toward the channels and campaigns that actually drive results, kill the underperformers, and stop overpaying for credit you don't deserve. The payoff is spending smarter and knowing which marketing pounds are doing real work. If you are after something more specific, have a look at our Marketing Analytics Software, Campaign Management, or Conversion Rate Software categories.
MultiView, the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, connects the B2B world. We build digital publications that bring thousands of trade associations together with millions of their members, spanning nearly… Learn more about MultiView.
Adinton is a cutting edge software for analyzing and optimizing marketing campaigns. It allows to improve online marketing investment return and increase sales due to spending optimization. Adinton is a friendly tool, easy to use and implement. It provides accurate insights… Learn more about Adinton Technologies.
Align.ly helps data-driven B2B marketing and sales professionals measure, analyze, and optimize their revenue funnel. Built specifically for the Salesforce platform, Align.ly integrates with the leading marketing automation (Marketo, Pardot, HubSpot, etc) and sales engagement… Learn more about Align.ly.
Analytic Partners is a global analytics firm that delivers highly-customized analysis, consulting, and software to improve sales, enhance marketing ROI, and support optimized resource allocation decisions in industry-leading companies. Through offices in Europe, Asia-Pacific… Learn more about Analytic Partners.
Attributer detects what marketing channel or campaign a visitor arrived at your website from and passes that data into your chosen CRM. It allows you to run reports that answer questions like 'How many leads do I get from my Google Ads campaigns?' or 'How many customers have I… Learn more about Attributer.
Conversion and ROI tracking for all your marketing channels. Learn more about Attribution.
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Built by marketers and backed by the former Chairman and CEO of Nielsen, the company’s award-winning Attribution Data Cloud unites TV + Digital + In-Store with machine learning to provide… Learn more about C3 Metrics.
Clario's Software as a Service (SaaS) Platform helps retailers acquire, retain, and reactivate customers to increase revenue and profitability. Through an easy-to-use interface, Clario reveals insights about a retailer's customers, their purchases, the marketing driving those… Learn more about Clario, Inc..
Founded in 2011, Codewise is the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise was recognized as one of the fastest-growing technology companies in Europe, according to the Financial… Learn more about Codewise.
Commerce Signals connects advertisers and publishers directly with near-real-time insights from financial institutions. Advertisers use these insights to optimize media tactics and measure the incremental cross-channel sales driven by their advertising. Learn more about Commerce Signals, Inc.
Cubed is a multi touch attribution platform that gives you the data to create a greater marketing ROI than you ever thought possible so you can optimize revenue at every stage of the user journey. Cubed uses proprietary multi-touch attribution, built upon propensity modelling… Learn more about Cubed.
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. Included in the DailyStory platform you'll find just the right amount of features and capabilities to get the most out… Learn more about DailyStory.
Making decisions around how to invest in customer acquisition is increasingly driven by data and algorithms. We see that successful sales and marketing teams will rely heavily on tracking, integrating data sources and using AI/ML to make predictions and decisions. … Learn more about Dreamdata.