Become
What is Become?
Become.com is a comparison shopping service and search engine founded in 2004 by Michael Yang and Yeogirl Yun. Headquartered in Sunnyvale, California, the company operates a large syndication network for Product Ads and was acquired by Connexity in December 2014. The company offers cloud-based performance marketing and SaaS solutions tailored for online retailers, web and mobile publishers, and shoppers. Their services include a vast syndication network for Product Ads, channel management for efficient product listing across platforms, feed optimization for improved ad performance, and analytics tools to track campaign effectiveness. Become.com serves over 500 publishers globally, supporting a diverse range of online merchants across various countries. With a strong international presence, over 70 of its revenue comes from outside the U.S.
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