Breedr

Breedr is a precision livestock management platform focused on the beef industry, founded by Ian Wheal, a fourth-generation cattleman. The company merges agricultural expertise with technology to enhance cattle production from conception to processing, prioritizing sustainability, traceability, and profitability. Breedr offers a range of services, including cattle management software that tracks individual animals and provides insights into genetics, health, and performance. Their supply chain management connects producers, feedyards, packers, and retailers to improve collaboration and traceability. Additionally, Breedr provides feedyard solutions with tools for chute-side processing and genomic-driven sorting, as well as data analytics that offer feedback on genetic and management decisions. The company aims to double the commercial potential of beef production while supporting rural communities and promoting sustainable land use. Breedrs leadership team includes Ian Wheal as Founder and CEO, along with James Law and Liam Farrell in key operational roles.