What is OroCommerce?
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers including RFQ (request for quote) and CPQ (configure price quote). OroCommerce has many unique capabilities including a low-code workflow automation tool, and is a market-leading platform recognized by industry analysts and trade associations. OroCommerce's founders are eCommerce industry veterans Yoav Kutner, CEO; Dima Soroka, CTO; and Roy Rubin, Director of Oro's Advisory Board. For more information on OroCommerce visit https://oroinc.com
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OroCommerce Reviews (8)
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Review Summary
Generated using AI from real user reviews
OroCommerce earns consistently high marks, particularly for B2B functionality and built-in ecosystem of tools like CRM, PIM, and ERP integration that work together cohesively rather than feeling bolted on. Users praise flexible architecture for developers and the ability to launch complex business applications quickly with extensive out-of-the-box featuresโmost teams report meeting 90% of requirements without heavy customization.
The main friction points emerge during initial setup and ongoing development. Multiple reviewers note a steep learning curve at the start, with confusing documentation and architecture that challenges newer developers. Performance issues appear in local and Windows environments, and some users point to incomplete tooling around entity management that forces repetitive database imports during extended entity development.
Despite these pain points, users who push past the early complexity express genuine satisfaction. Several emphasize that difficulty subsides after a few months of use, and the structured, systematic design eventually becomes an asset. The platform's B2B-specific handling of multi-business transactions and strong feature set for customer accounts, portals, and role-based access consistently stand out as differentiators.
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Tuesday, August 13, 2019
โDo not be afraid of complexity. Pros: My opinion ofโฆโ
Do not be afraid of complexity. Pros: My opinion of OroCommerce is sincere and very precise, there are two things that I love: 1 the implementation is wonderful and accurate 2 has a very fast development speed. Cons: My first using OroCommerce was like a nightmare, it's hard to use. I already have control and I can already say that I managed to overcome complexity. Overall: Complexity is a problem that can be solved in two months.
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Wednesday, September 26, 2018
โOroCommerce is really good in terms of its implementation asโฆโ
OroCommerce is really good in terms of its implementation as it's built on in a very systematic way. I have experienced other e-commerce solutions which have a mix of third-party acquired software that doesn't integrate thought out the system. In terms of functional implementation, I see this as only e-commerce solution that has been built B2B e-commerce in mind. When the transaction is between 2 business that the nature of the problem will be different by its own. This has been handled very well in OroCommerce
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Thursday, April 12, 2018
โPros: Flexible and structured for developer Have great ecosystem (ERPโฆโ
Pros: Flexible and structured for developer Have great ecosystem (ERP PIM CRM ... ) Have CRM Included Have version Open source Good B2B user experience! Cons: Should have more doc Architecture not easy for a beginner developer Should have more extension and theme Overall: Very Good flexible soft which have a nice ecosystem
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Monday, February 19, 2018
โPros: Datagrid is a powerful tool Web catalog is powerfulโฆโ
Pros: Datagrid is a powerful tool Web catalog is powerful CRM is fantastic Customers, accounts users levels are very useful Cons: No way to customize layout from the admin side Performance on Windows OS No clear doc for backbone components and widgets
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Friday, January 26, 2018
โPros: The features' list is very huge : entities manager,โฆโ
Pros: The features' list is very huge : entities manager, product bundle, customer portal... Cons: It's too slow to work in the local environment, and there is not a docker to work easily in a new environment.
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Friday, January 26, 2018
โPros: The speed of development for complex business applications :โฆโ
Pros: The speed of development for complex business applications : start an e-commerce with complex business rules in less time and easier to maintain source code in the long term. Cons: EntityConfigBundle/EntityExtendBundle tooling is incomplete today, developing new extended entities means importing 100s times the DB a day. Having debug tools to manipulate or view what is wrong (eg. in the debug bar) would help a lot.
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Friday, January 12, 2018
โOro has hit the sweet spot. Their out-of-the-box solution metโฆโ
Oro has hit the sweet spot. Their out-of-the-box solution met 90 percent of our requirements and offered sufficient flexibility to let us perform our own implementation.
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Wednesday, December 27, 2017
โOroCommerce was simply the right fit for us because ofโฆโ
OroCommerce was simply the right fit for us because of its Open Source philosophy and rich out-of-the-box features. We were very happy to get our international site live quickly.

