Rainbow

Rainbow Apparel Co, also known as Rainbow Shops, is an American retail apparel company founded in 1935 and headquartered in Brooklyn, New York. The company has expanded significantly, operating over 300 stores by 1999. Rainbow is recognized for its commitment to providing fashionable apparel for plus-size women and offers a wide range of clothing and accessories for teens, young women, and children. The company specializes in a diverse selection of products, including womens, juniors, plus-size, and childrens clothing, as well as footwear and accessories like jewelry and handbags. Rainbows fast fashion approach allows it to quickly adapt to the latest trends, making it a popular choice among college students and young women seeking stylish yet affordable options. With operations in the United States, Puerto Rico, and the US Virgin Islands, Rainbow Apparel Co has established a strong presence in the retail market, generating approximately 3.1 billion in revenue.