SureBright

SureBright is an Insurance-as-a-Service platform based in Toronto, Ontario, Canada, with additional operations in New York. Founded in 2021, the company focuses on providing product protection and warranty solutions for merchants of all sizes. Its mission is to help businesses integrate extended warranties and accident protection into their offerings, enhancing customer trust and streamlining operations. The company offers an all-in-one warranty technology platform that enables ecommerce retailers and tech companies to embed warranty options directly into their product pages. This platform manages financial risk, claims, customer support, technology, and compliance. SureBright provides comprehensive coverage for mechanical or electrical breakdowns, power surges, and wear and tear, ensuring full coverage for parts and repairs. If a product cannot be repaired, the company offers replacement or reimbursement. Notable partners include Blackstone, Magnum Bikes, WalkingPad, and Street Cred Capital.