
Alistair MacKenzie
Multi-Store Owner
1 review written Β· 4.0 average
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I operate four Shopify stores across different niches - outdoor gear, home goods, supplements, and a candle brand. Managing them through a single Shopify org with separate stores has been operationally workable. The expertise I've built on one store transfers to the others. Inventory and customer data don't share across stores, which is a feature for my use case but might not be for others. App costs across four stores compound; some apps offer multi-store pricing, others require separate subscriptions per store. Theme work I now do once and adapt across brands. Customer support quality has been inconsistent across stores - some support reps are excellent, others are clearly working from scripts. Pricing across four Basic stores is significant but each generates positive ROI.