Felix Brennan
Content Marketing Manager
1 review written · 4.0 average
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Reviews by Felix Brennan
★★★★★
From a content marketing perspective, Mailchimp does the job of getting my long-form newsletters into inboxes reliably. I write a weekly industry digest with 12,000 subscribers and the platform has never let me down on the basics. The email designer accommodates my preferred minimal layout without fighting me. Subject line testing helps me iterate on what works for my audience. Segmentation by engagement level has helped me run win-back campaigns that actually recover lapsed readers. What I miss compared to Substack or Beehiiv: native paid subscription support, a proper writer-focused editor, and discoverability features. Mailchimp clearly isn't built for the creator economy and that's fine - it's built for marketers. For my hybrid use case I make it work but I'm not perfectly served.
