
Fenn Hollingsworth
Content Strategist Β· 1-10
1 review written Β· 5.0 average
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The analytics surprised me most. Six months in, and I'm still genuinely impressed by how much visibility Loom gives you into something as simple as a recorded video. View counts, watch-through rates, who dropped off and when. For a small team trying to figure out whether async video is actually landing with clients, that data is genuinely useful, not decorative. I don't have to guess whether someone watched my product walkthrough or skimmed two minutes and gave up. I can see it. That changes how I script the next one.
The video library keeps everything tidy without much effort, and recording itself is quick to start. Customer support has been responsive on the one occasion I needed them. If I'm being honest, the analytics dashboard could surface a few more filters (sorting by engagement rate across a date range, for instance), but what's there already puts it ahead of anything else my four-person content team has tried. For the price, this feels like a fair deal.