
Upton Fenchurch
CRM Strategy Lead Β· 11-50
1 review written Β· 5.0 average
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Five years managing Freshsales across a rotating roster of clients at an agency, and the thing that keeps me renewing without much deliberation is how well it plays with everything else in a client's existing stack. Most clients come to us already committed to a handful of tools, Slack, Mailchimp, various project trackers, their own helpdesk platforms. Freshsales slots in without demanding they rebuild their whole workflow. The native integrations are genuinely broad, and when something isn't covered natively, the Zapier connection is solid enough that I've rarely hit a wall I couldn't work around in under an hour.
What I didn't expect, back when I first set it up for a small retail client, was how much the integration quality would compound over time. Freshsales passes data cleanly. Contact activity syncs across tools without me babysitting it every morning. For an agency context, where I'm often the only person monitoring the CRM on a client's behalf, that reliability matters enormously. The two-way sync with email platforms in particular has saved me from some genuinely embarrassing double-contact situations.
If I'm being honest about friction points, the marketplace of integrations does occasionally show listings that haven't been updated in a while, and it can take a few minutes to figure out whether something is maintained or quietly deprecated. Small thing, but worth knowing if you're evaluating this for a client with a niche toolset. Customer support has been responsive when I've had questions, though response times can stretch a bit on weekends. None of that changes my overall view. For an agency running CRM on behalf of clients with varied tech stacks, Freshsales is the one I keep recommending.