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Act-On Software

★★★★★ 4.8 · 16 Reviews

What is Act-On Software?

At Act-On, we love marketing as much as you do. We are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. As a mark of our innovation, we created the only workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, our technology enables all marketers to drive better business outcomes. Our platform is built with powerful capabilities to help you deliver results quickly - putting the power of marketing back in the hands of the marketer. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!

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Act-On Software Reviews (16)

4.8
★★★★★
16 reviews
  • ★★★★★12
  • ★★★★★4
  • ★★★★★0
  • ★★★★★0
  • ★★★★★0

Review Summary

Generated using AI from real user reviews

Act-On Software receives overwhelmingly positive feedback as a cost-effective marketing automation platform that delivers enterprise-grade features at a fraction of the price of larger competitors.

Users consistently praise the intuitive interface and ease of use, noting that non-technical team members can operate it independently. The core functionality—email campaigns, lead nurturing, lead scoring, list management, and landing pages—appears robust and well-executed. Salesforce integration is mentioned repeatedly and works seamlessly. Customer support and training are highlighted as strengths, with users reporting responsive, helpful interactions and ongoing product improvements.

The value proposition dominates positive comments. Multiple reviewers explicitly note getting the same capabilities as bigger platforms for roughly half the cost. Agencies and in-house teams report measurable outcomes: streamlined processes, improved lead quality, and direct revenue impact. The flexible licensing model and multi-language support add to appeal for diverse operations.

No significant criticisms emerge across the 16 reviews. The only minor variation is that four reviewers gave 4 stars instead of 5, though their feedback remains positive—they describe the tool as valuable, easy to use, and feature-complete, suggesting the difference reflects minor preference rather than substantive complaint. For buyers prioritizing affordability without sacrificing functionality, the feedback is consistently favourable.

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