ActiveTrail
★★★★★ 5.0 · 33 Reviews
What is ActiveTrail?
ActiveTrail™ is a market leader in email marketing, offering web-based email marketing solutions and services for organizations who want to maintain an active relationship with their customers. ActiveTrail maintains a near 100% delivery rate with full anti-spam compliance, manages your ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment.
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ActiveTrail Reviews (33)
- ★★★★★32
- ★★★★★1
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
ActiveTrail receives overwhelming praise across all 33 reviews, with 32 five-star ratings and one four-star review—a genuinely rare consensus.
Users consistently highlight ease of use and intuitive design as the platform's strongest points. The dashboard, campaign builder, and template library are repeatedly described as simple to navigate, even for non-technical users. Automation and segmentation capabilities earn particular mention for their power and simplicity; reviewers appreciate tagging, behavioral triggers, and the ability to drill down into specific subscriber groups. Pricing and the free tier are frequently called out as attractive entry points. Integration with external tools (WordPress, PayPal, CRMs) works smoothly for most users, and customer support is praised as responsive and human-centered.
The few criticisms are minor and scattered. Some users note that templates, while abundant, lack deep customization options; others mention difficulty locating specific settings. One reviewer dislikes that automation requires a paid tier, and another found the landing page builder less polished than the core email tool. A handful of users suggest it may eventually need upgrading for more advanced enterprise needs, though most small to mid-market users find the feature set more than sufficient.
Analytics, deliverability, and mobile access also receive consistent positive mentions. No major pain points emerge across the reviews—complaints are genuine but isolated rather than systemic.
★★★★★
Wednesday, January 2, 2019
“Lots of the tools that I need to use in…”
Lots of the tools that I need to use in this kind of software, like: tagging for different lists, automation and sequencing, the flow view of an automation schedule. I can't think of anything cons yet! It's a great program. Maybe the only thing is that it doesn't write the content itself! haha Easy of use, simple dashboard layout and straight forward instructions on how to use it
★★★★★
Friday, December 21, 2018
“As long as you can write your mails to your…”
As long as you can write your mails to your list, ActiveTrail takes care of everything from there with pretty good analytic's. I have this work with little less technical know how compared to Constant Contact. Give it a shot, you have nothing to lose. List Building and Keeping them engaged.
★★★★★
Monday, December 17, 2018
“ActiveTrail has a great UI, probably my favorite of all…”
ActiveTrail has a great UI, probably my favorite of all the ones we've used. They have a great variety of themes and templates to accommodate any need you might have. Obviously you can bring your own HTML code to the party should you choose. It's easy to replicate a previous campaign to freshen up the content and be ready to send in no time. ActiveTrail gives you sufficient space to upload frequently used images and even some not so frequently used. ActiveTrail also integrates with our database better than some other solutions, it's probably the main reason we switch over. Email marketing made simple and easy. They provide really great support as well and very fair prices. Integrated with our database ActiveTrail can automate emails for birthdays, anniversaries as well as any other number of parameters.
★★★★★
Friday, December 7, 2018
“"Best emailing app I've tested" Easy to use, all is…”
"Best emailing app I've tested" Easy to use, all is said. I've never used an app as easy to use. I've more time to do my job, and realize the campaign itself, it's perfect. I do not dislike anything. ActiveTrail really is the best app I've tested and used. I'm completely satisfied. Very short time to do and send an emailing campaign. More time to do my job !
★★★★★
Tuesday, December 4, 2018
“"ActiveTrail for Sales and Marketing Data Management" I am in…”
"ActiveTrail for Sales and Marketing Data Management" I am in the sales team and ActiveTrail has really helped us in client data management and identifying new prospects by tracking those who visited our website, how they found us and the nature of business solution they are looking for. So far so good. The software is easy to use and gives me real time email notifications. I would advice any person looking for a better and efficient way to grow business to use ActiveTrail as online marketing is the way to go and ActiveTrail got you covered. You will be able to identify more prospects at the comfort of your office hence more business. Previously it was difficult for us to keep track of the people who visited our website but with ActiveTrail we can easily identify the visitors, how they found out about our business and the nature of business problem they have. We store the data for future engagements and more business.
★★★★★
Wednesday, November 28, 2018
“"ActiveTrail for Sales and Marketing Data Management" I am in…”
"ActiveTrail for Sales and Marketing Data Management" I am in the sales team and ActiveTrail has really helped us in client data management and identifying new prospects by tracking those who visited our website, how they found us and the nature of business solution they are looking for. So far so good. The software is easy to use and gives me real time email notifications. I would advice any person looking for a better and efficient way to grow business to use ActiveTrail as online marketing is the way to go and ActiveTrail got you covered. You will be able to identify more prospects at the comfort of your office hence more business. Previously it was difficult for us to keep track of the people who visited our website but with ActiveTrail we can easily identify the visitors, how they found out about our business and the nature of business problem they have. We store the data for future engagements and more business.
★★★★★
Saturday, November 24, 2018
“Powerful and Usable I've used a variety of services like…”
Powerful and Usable I've used a variety of services like ActiveTrail, but nothing I've used matches ActiveTrail for both usability and power. It does everything we need with more power under the hood than I can imagine ever needing. Highly recommended. I've never run into a problem or frustration that hasn't been easily resolved. Excellent. I can't recommend it enough.
★★★★★
Thursday, November 22, 2018
“"The Best Newsletter Platform I've Used to Date" ActiveTrail works…”
"The Best Newsletter Platform I've Used to Date" ActiveTrail works great, has a flexible platform, and makes it easy to design and send beautiful email campaigns. They have in-depth reporting of click-through rates, open rates, etc., as well as basic visuals of subscriber growth. I don't have any strong dislikes of the product. I'm sure that I'm only tapping into a small amount of what the program can offer, but so far it works well and serves its purpose. Our marketing agency always recommends ActiveTrail to anyone wanting to start newsletter campaigns. The software is free for the first time, so if you have a small list, there's no reason to pay for a newsletter service when you can use a quality product like ActiveTrail for free.
★★★★★
Friday, November 16, 2018
“I started my Early Years and Parenting Consultancy early this…”
I started my Early Years and Parenting Consultancy early this year and I am just about to launch my membership website, so I'm pretty new to the business world. Therefore, it was crucial for me to find an email marketing service that is easy to use. I'm very glad that I found ActiveTrail, because it was super simple to set up, integrate with other web tools, creating email automation, campaigns and they provide top notch customer service. If you are just about to start your business, ActiveTrail is perfect for you to make you feel supported and because it works smoothly it will keep the faith in your project. As I have a membership website to launch, I needed to connect Wordpress, Optimizepress, PayPal and ActiveTrail and they work perfectly together without a problem. It feels amazing, when I get a notification of a new customer's registration, then I feel that everything is well connected and works smoothly.
★★★★★
Friday, November 16, 2018
“"Simply THE Best!" ActiveTrail is SO POWERFUL. It makes automation…”
"Simply THE Best!" ActiveTrail is SO POWERFUL. It makes automation so incredibly easy, allowing me to really take care of customers entering into my many email campaigns. Tagging and segmentation takes this even further, allowing me to really drill down into the specific requirements of my subscribers. There’s nothing to dislike. I’m always looking to save money, but you get what you pay for don’t you? ActiveTrail has enabled me to segment my list so specifically, that I can now be super-targeted with the emails I send out. Higher open rates, more engagement and a thriving business.
