Branding Compass

Branding Compass

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What is Branding Compass?

Expert branding advice is finally available to all small business owners through the online tool, Branding Compass.

With a traditional firm, branding for a small business can cost $10-$20K and take months to complete. It’s a slow, expensive process with uncertain results. Although a strong brand can give a significant business edge, the idea of working with a traditional branding firm feels confusing, risky or just out of reach for many.

In less than an hour and starting at $99, Branding Compass helps business owners discover the best words, fonts, colors and visuals for their branding and marketing.

Branding Compass’ online tool is self-reflective and insightful, walking business owners through a discovery process similar to what’s it’s like to working with a branding firm, but for a fraction of the time and expense.

Because it was created by the owner of an award winning branding firm, the questions are on-target and the 15+ page report is like getting customized recommendations from a branding expert.

Branding Compass Key Features

Autogenerated UVP

Expert recommendations on fonts, colors

Personalized branding advice

Ideal Customer Profile

The best/worst words to use in marketing

What is Branding Compass?


Branding Compass Product Details

Branding Compass gives automated, expert branding advice.

Branding Compass includes:

  • An auto-generated Unique Value Proposition.
  • A 15+ page report filled with color, fonts and visual recommendations.
  • Educational information about design and branding.
  • A Brand Alignment chart that shows you the best words to use to attract your ideal customer.
  • A visualization of your ideal customer profile.
  • Customized advice on how to develop your branding and marketing.

Branding Compass Support & Customer Service

Branding Compass is an easy-to-use DIY tool. There are pick-lists, drag-n-drop rankings and short answer fields.

Throughout the online workbook, there are tutorial videos to help you.

Most people complete their online workbook in about an hour.


Countries Branding Compass Services Available In

The tool is available in English only.


Branding Compass Pricing

Branding Compass is available for a one-time fee. There are no recurring or monthly charges.

Standard Report includes:

  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • One 10+ page report
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Examples of other brands that share your traits
  • Personalized design and branding guidance

Our Pro Report includes

  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • One 15+ page report
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Examples of other brands that share your traits
  • Personalized design and branding guidance
  • Brand Alignment Chart
  • Voice and messaging insights
  • Competitive Review
  • Customized marketing advice
  • Ideal customer profile

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