Morningscore.io
★★★★★ 4.8 · 38 Reviews
What is Morningscore.io?
Morningscore is a Danish startup founded in Odense in 2018. The main product is a subscription-based online SEO tool that differs from most similar tools by making it easy to get started with and get results with SEO. The tool uses gamification to make the work fun and simple. Furthermore, Morningscore revolves around the main metric - your Morningscore - which measures the monetary value of SEO in any currency the user wants.
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Morningscore.io Reviews (38)
- ★★★★★30
- ★★★★★8
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Morningscore is a strong beginner-to-intermediate tool with an unusually clean design and a loyal user base, though it remains less feature-complete than established competitors.
Users consistently praise its intuitive interface, affordability compared to SEMRush, and the "missions" gamification approach that breaks down SEO tasks into actionable steps. The Ahrefs data integration for backlinks and the ability to quickly compare yourself against competitors are widely valued. Customer support receives repeated mention as responsive and helpful. Many reviewers note they've seen measurable results—ranking improvements, traffic gains—and appreciate that non-experts can understand the platform.
The main criticisms centre on accuracy concerns (keyword tracking, domain comparison scoring, and backlink data sometimes feel imprecise) and missing features relative to established competitors. Users want better mobile experience, more granular user access controls, Google Analytics integration, higher domain and keyword limits on smaller plans, deeper competitor analysis, and improved backlink filtering. A handful of reviews mention occasional bugs and performance hiccups. The product's relative newness means some promised features arrive slower than hoped.
Overall, Morningscore appeals to small business owners, freelancers, and agencies seeking affordable, easy-to-use SEO tracking with clear visualisation of progress. Buyers should expect a solid foundation but incomplete feature set compared to market incumbents, though the roadmap suggests active development.
★★★★★
Wednesday, August 28, 2019
“Morning score has been a breath of fresh air in…”
Morning score has been a breath of fresh air in seo tools. Really love the design and tracking keyword rankings and backlinks. I'm excited for the future updates of this software. Pros: I really love the UI of the software. One of the best designed seo tools out there. I love how they have multiple features like backlinks checks, on site health, competitor research, etc. Cons: Still relatively a baby in the market compared to other advanced SEO tools. They have a lot of features to catch up on compared to others but they are improving.
★★★★★
Friday, August 2, 2019
“Pros: Ability to Find gained / Lost back-links on Daily…”
Pros: Ability to Find gained / Lost back-links on Daily Basis. User Interface is Simple and Beginner Friendly. Cons: No In-depth Competitor Analysis Tool. Keyword Tracking is Not Really Accurate.
★★★★★
Friday, July 26, 2019
“Morningscore has been my SEO steppingstone. With all the hype,…”
Morningscore has been my SEO steppingstone. With all the hype, it's hard to determine where to start. With prioritized task lists, competitor insights, this is the tool. Pros: Morningscore identifies the key metric for SEO, the Google Adwords value of your organic search, by keyword. Add three competitors to see their keyword strategies, and you've completed step one of onboarding. Starting out, view prioritized tasks to improve your SEO, with valuable resources a click away. If you're an SEO expert you'll appreciate reducing your SEO subscription spend. Agencies will love the intel. Analyze a prospect's SEO, including health metrics (basic analysis, technical, and optimization), and show where they stand versus their competitors. Cons: Morningscore is continuing to evolve with even greater features. The recently added user management upgrade solves the issue of sharing access with stakeholders. Adding more granularity to user access would be helpful. White-label reporting is on the roadmap. Recalculating Morningscore on filtering by keyword would be helpful.
★★★★★
Thursday, July 25, 2019
“I'm very happy with my decision to purchase a subscription…”
I'm very happy with my decision to purchase a subscription to Morningscore. It has improved my stats and have seen results in just a few short months. Pros: I've been a blogger since Oct 2012 and never focused on learning SEO. In the past, if I ranked for something it was nice but I just wrote for my users. In Nov, I started a new blog and at the beginning of the year I made a goal to start focusing on my SEO skills. I purchased Morningscore subscription so that I could easily track my rankings and improve my SEO skills. From January until now I have gone from 900 pageviews to over 4,000. I load up my missions and work towards completing them. I still have a ways to go on learning my SEO but morningscore has made it so much easier. If you are looking to improve your SEO skills, I highly recommend purchasing this software. It is very similar to SEMRush but without the crazy price tag. Cons: It is expensive for a beginner but keep in mind that it takes spending money to make money. Your tools, including Morningscrore, is a business expense and is well worth the investment.
★★★★★
Sunday, July 21, 2019
“I like software and a team. Good choice for beginners…”
I like software and a team. Good choice for beginners to start SEO optimisation. Pros: I like gamification and clear instructions on what to do to optimize SEO of your website. The interface is clean and easy to understand. Cons: Its still in rapid development and roadmap looks like they know what to do exactly.
★★★★★
Friday, June 28, 2019
“Im really satisfied, good price and the best SEO software.…”
Im really satisfied, good price and the best SEO software. Pros: The morning score and link scanner, and also a easy to use SEO scanner. Cons: Its still not 100% complete software :-D
★★★★★
Sunday, June 23, 2019
“The support and services provided is one of a kind…”
The support and services provided is one of a kind and I am a very happy customer. Pros: One thing i love with Morningscore is the simplicity of the SEO tool, it helps you understand the most complicated part of competitor research or analytics in a very simple form and provides missions or tasks you can do to fix the SEO issues or improve the ranking. The mission suggestion is fantastic and I fully recommend. The best thing that i really really like about this tool is the comprehensive health check. It is one of a kind and covers lots of search engine ranking factors and it also provides suggestions to fix it. Cons: Nothing, the system does what it is designed to do but i will probably ask for more feature. It will be nice if you can analize content.
★★★★★
Thursday, June 6, 2019
“It's much easier to show the value you provide to…”
It's much easier to show the value you provide to small business owners who do not understand in depth seo. Pros: The simplicity, the pricing, fast support. Cons: Nothing it's great, can't wait for future updates.
★★★★★
Tuesday, May 28, 2019
“I use Morningscore form my Online shop on a daily…”
I use Morningscore form my Online shop on a daily base. Pros: It is really easy to understand the Data. The Data really reflects my practical experience. They give good info's, what to do, to get better. I use it every Day. It is like you using a business simulation, easy to understand. Instead of earning points, you earn real money. Cons: Some time you want some more data. But more is coming in the next updates.
★★★★★
Monday, May 27, 2019
“Pros: This tool become our top SEO tool in our…”
Pros: This tool become our top SEO tool in our company. The detailed insights it helps you with are priceless. One of best features (for us) is the Competition keywords checking. The support team is very fast in replying to any requests. That's a plus to me too. Cons: Nothing until now... I can't find anything negative to report.
