Wizaly

Wizaly is a marketing attribution and analytics company based in Chicago, Illinois, with a secondary presence in Paris. Founded in 2015, the company has raised 6 million in funding and operates across various sectors, including travel, retail, finance, healthcare, and SaaS. Wizaly offers a data-driven marketing attribution platform that utilizes AI and Marketing Mix Modeling (MMM) to analyze customer journeys across both digital and offline channels. Key features of the platform include cross-channel attribution, performance analytics, and decision-support tools that help optimize marketing spend. The platform integrates CRM and offline conversion data for comprehensive performance tracking. Wizaly serves enterprises in multiple industries, providing tailored solutions for travel and hospitality, retail and e-commerce, finance and insurance, and healthcare and SaaS. The company collaborates with partners like Effinity to enhance affiliate marketing tracking and emphasizes its role as a trusted third party for unbiased performance measurement.