What is ActiveCampaign?
ActiveCampaign is an integrated email marketing, marketing automation, and sales CRM components. This tight integration allows marketing and sales processes to communicate, interact, and share information for more effective, targeted, and responsive marketing and sales. MARKETING AUTOMATION: Our automation builder can begin fully automated processes you define based on a wide variety of triggers including behaviors such as page views and email opens. By combining triggers with actions and conditions, you can automatically begin chains of events that create powerful, personalized marketing experiences for your contacts, manage and organize your list, and more. Customers frequently remark that our automation builder is a pleasure to use, and the flowchart organization of automation workflows is easy to work with, organize, and understand. Our platform allows you to use behavioral data to create marketing that “responds” and adapts to contacts as they interact with marketing assets. For instance, our Site Tracking feature allows ActiveCampaign to “see” what a contact is doing on your website and respond in real-time to that behavior. When a contact views a certain product page they could be tagged as interested, they could be sent an email with a discount for that product, or you could automatically follow up with them to see if they have any questions about that product. EMAIL MARKETING: We’ve been perfecting our email marketing since 2003. Today it is one of the most mature and fully developed email marketing services on the market. We offer many professionally-designed, 100% mobile responsive email templates. All plans include free image hosting, advanced split testing, automated RSS to email sending, and a powerful “drag and drop” email builder. We include unlimited sending for most accounts. You’ll experience some of the highest deliverability in the industry because we go to great lengths to protect the reputation of our sending servers. You’ll be able to dynamically customize the content you send so that contacts receive different messages depending on the web pages they’ve viewed, how they’ve been tagged, demographic information, custom fields you’ve created, and more. This way you can alter a message to more closely match a contact’s interests. When your offer matches a contact’s interests, you’ll experience higher conversions. You’ll be able to use segmentation to create very granular groups of contacts. When your messages precisely match the interests of your contacts, your deliverability will improve, and your list will become more responsive. AUTOMATED SALES CRM: Our CRM utilizes an intuitive drag-and-drop bucket paradigm with each bucket representing a stage of your sales funnel. It is fully customizable so it will adapt to the needs of any business. You can automatically move deals through different stages using the same triggers, conditions, and data you can use within automations so you could, for instance, move a deal to another stage based on whether they responded to email, viewed a web page, performed an event on your website (such as logging in), and more. We offer a flexible lead scoring system that allows you to score deals or contacts. These scores can be used to move deals through your funnel and prioritize your leads on the basis of fit and engagement. ENTERPRISE: ActiveCampaign is an enterprise grade marketing platform that easily scales to any size organization. Our Enterprise tier offers unlimited users, one-on-one support, an uptime Service Level Agreement, and advanced customization options so your organization can white label everything from the interface to the sending servers. You’ll also receive priority support and training for your entire team so you can get going quickly. We’ve focused on creating an app that is feature-rich and powerful, but at the same time elegant and easy-to-use with a gentle learning curve. We offer a free, no credit card needed, 14-day trial so you can experience ActiveCampaign first hand.
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ActiveCampaign Reviews (8)
- ★★★★★5
- ★★★★★2
- ★★★★★0
- ★★★★★1
- ★★★★★0
Review Summary
Generated using AI from real user reviews
ActiveCampaign earns strong marks overall, with most users praising its ease of use and automation capabilities.
The consistent praise centers on the intuitive interface, where features are logically organized and accessible without excessive complexity. Users highlight the automation tools as a standout—particularly the visual editor—which lets them save time while delivering personalized, timely messages. The platform's email templates are frequently mentioned as professionally designed and customizable to fit different business needs. Customer support also receives repeated positive feedback for being responsive and helpful, even for lower-tier accounts. Training options, including one-on-one sessions and webinars, are noted as valuable.
One user reported difficulty with navigation and found the feature set unhelpful, leading them to switch platforms. This dissent stands largely alone; the other reviews don't echo similar complaints about usability or core functionality.
Pricing appears to be competitive relative to alternatives, though this is mentioned only occasionally. For buyers evaluating ActiveCampaign, the main selling points are straightforward workflows and powerful automation, balanced against one user's contrasting experience navigating the platform.
★★★★★
Wednesday, February 8, 2023
“I recently tried Active Campaign for my email marketing needs…”
I recently tried Active Campaign for my email marketing needs and was pleasantly surprised by its user-friendly interface and comprehensive feature set. The platform provided me with valuable insights on my audience and allowed me to easily segment them for targeted campaigns. I also loved the automation options, which helped me save time while still delivering timely and personalized messages. Customer support was responsive and helpful. Overall, Active Campaign has been a great addition to my marketing toolkit, and I highly recommend it to anyone looking for a robust and easy-to-use email marketing solution.
★★★★★
Thursday, February 2, 2023
“Active Campaign was a disappointment. I found the platform difficult…”
Active Campaign was a disappointment. I found the platform difficult to navigate and the features were not as helpful as I had hoped. I ultimately switched to a different email marketing tool.
★★★★★
Tuesday, January 31, 2023
“Active Campaign is a great tool for managing my email…”
Active Campaign is a great tool for managing my email marketing campaigns. The platform is easy to use and provides a wide range of features that help me stay organized and connect with my audience. I especially appreciate the automation features which save me time and ensure my messages are delivered at the right time. Overall, I would definitely recommend Active Campaign to anyone looking for an efficient and effective email marketing solution.
★★★★★
Friday, November 20, 2015
“Being new to the field of email marketing, I'm not…”
Being new to the field of email marketing, I'm not exactly entitled to judge ActiveCampaign's services, but I can say a couple things for sure. First, their user interface is awesome: name a feature, it's there, exactly where you expect it to be. Practically everything is wizard-guided, but in a way that doesn't become pedant the third time you use it. Or the 300th, for that matter. Second, their support guys are very responsive, kind, and competent. Even for low-cost accounts. Last but in no way least: Automations! As a professional software developer I always appreciate being able to customize something with code, but ActiveCampaign took this a giant step forward with their visual editor. One of the best UI's ever! By combining Automations, contact tagging, and a bit of creativity, there's really very little you can't do.
★★★★★
Monday, July 29, 2013
Dement Energy Services“ActiveCampaign,Inc. has helped my business tremendously with a great email…”
ActiveCampaign,Inc. has helped my business tremendously with a great email template that suited my company's demand and style for excellence.
★★★★★
Monday, July 22, 2013
“This product is really nice for they offer lower prices…”
This product is really nice for they offer lower prices than others with interesting marketing technology and they have personalized training too. The free one on one training sessions helped me a lot. And don't forget the weekly group webinars.
★★★★★
Thursday, May 30, 2013
“ActiveCampaign provides a wide array of high-quality e-mail templates for…”
ActiveCampaign provides a wide array of high-quality e-mail templates for a variety of businesses. They've allowed our company to spice up our marketing and attract the attention of countless potential customers.
★★★★★
Thursday, March 28, 2013
A-vue“The customizable email templates have been great for my company.…”
The customizable email templates have been great for my company. They really add an extra spark to my business and provides that "wow" factor when sending out emails to potential customers.
