Snowplow

Snowplow is a prominent company in customer data infrastructure, founded in 2012 by Alex Dean and Yali Sassoon. The company specializes in generating, governing, and modeling high-quality behavioral data, helping organizations leverage their customer insights for better decision-making. Snowplow provides a comprehensive platform that enables businesses to collect detailed behavioral data from web and mobile sources. The platform emphasizes data quality with tools for early issue detection and supports real-time data delivery to various cloud data environments. Key features include dynamic schema management, real-time monitoring, and extensive data enrichment options, allowing businesses to enhance their data with custom third-party sources. Snowplow serves a diverse clientele, including well-known brands like Burberry, Strava, Auto Trader, and DPG Media. These organizations utilize Snowplows capabilities to improve customer journey insights, optimize experiences, and enhance fraud detection. The platform integrates seamlessly with modern data stacks, supporting advanced analytics and machine learning applications.